We work mostly with small businesses or independent service providers who believe enough in themselves to take on the larger organisations that are able to offer better price, but aren’t always able to get in touch with their customers on a personal level: the personal touch. The one thing that is always present: passion.
That’s the beauty of the businesses that keep the economy thriving, they’re big enough to make a difference and small enough to remain passionate and focused on what they’re doing with the same natural drive that spurred them to take action in the first place.
“The power of public relations lies in good communication that is aimed at building sustainable relationships.”
The hurdle that they most often face is that of a small voice, but a big heart. Here’s where online reputation management comes to their aid. If you’re in a smaller organisation or work for a non-profit, where there is no large budget for major marketing and communication campaigns, you need to know that you can harness the power of social media and blogging to establish, enhance and explode your communication potential!
Twitter, Facebook, blogs and the like, are not about how many people follow but WHO follos. Some of the people that we’ve worked with have always said “We’re not big enough to have a twitter stream” or “We won’t have enough fans on Facebook”, and our response is “The sooner you start, the better.”
The power of public relations lies in good communication that is aimed at building sustainable relationships. Communication always works best when it starts with the smaller things and establishes a base of trust and credibility. This is why we use blogs, Facebook and twitter in our strategies. These online communication tools provide us with the foundation for saying what needs to be said and then telling others that we’ve said it.
Social media is not about advertising slogans or marketing catch-phrases. It’s about being real, relevant and playing your role in your community. So, if you’re still asking “Do we need social media?”, then let me answer for you: “Yes.”
Here are some solid principles, that we recently came across, to approaching and managing your social media strategy.