Tag Archives: online reputation management

Enhance your online writing

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Enhance your online writing skillsWriting for the web is both a skill and a talent.  What you lack in the one, you can always make up for with the other!  Our approach is simple:

“Write as much as you can by writing as little as possible.”

Even saying this can be confusing… but the principle is that you want to tell your readers as much as possible without losing the plot, or losing them!  Many readers won’t read passed your first paragraph, so all the important information needs to be creatively penned, early in the copy.

Your online reputation as well as your copy’s SEO (search engine optimization) hangs heavily on well written prose.

However, some readers will read further, so you need to expand in such a way that keeps them interested, and not thinking “But they said that already!”.

Here are five great tips, that we read recently, from which we are confident you will benefit.

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Social media boom in SA

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One of the most asked questions that I have received is – “Are South Africans using Twitter?”

The time to jump onto the Social Media Bandwagon is most definitely here!

In a recent article on ITWeb the facts about the social media boom in South Africa were laid bare and made for a very interesting read.  Most (if not all) of the larger South African businesses already have a significant and well maintained footprint on both Facebook and Twitter.  However, local SMME’s are the ones who could benefit the most, but are largely misrepresented due to insufficient updates, or they are not represented at all.

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Empower your writers

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“Empower writers, because the writer runs the show. Quality content gets you where you want to go.” @SoniaSimone

Writers are the mouth-piece for their clients; they are not the message originators but the message communicators.  Here’s a communication model to help explain the role of the client and the writer in online communication and online reputation management.

Client = Input
Writer/Online PR Manager = Encoder
Medium = Website/Blog/SM
Receiver = Internal and External Stakeholders

Good quality content comes from a combination of authentic and relevant facts, and creative communication skills.  Whether you’re writing for a globally listed company or a local NGO, the aim of your communication should be to encounter, engage and encourage your audience – that’s what leads to sustainable and mutually beneficial relationships.

What often happens is that this is all left up to the writer’s pen, which may work for a while, but it will not bring about long-term growth.  Creative communication entertains, whilst authentic and factual communication edifies.  The aim of online reputation management is to combine these two factors (entertainment & edification) in the correct ‘code’ that will break through all the ‘noise’ of all the other messages and be ‘decoded’ in a positive and beneficial manner.

Employers and clients need to empower their writers with the facts and encourage them to be creative in a way that builds into the message and doesn’t take away from it.