Do we really need a blog? The question is simple, but the answer it complex. If you have a strategic approach to your online reputation, or your ORM, then you should realise the complexity of the answer.
One of the hurdles that many online communicators is trying to get tangible results from their efforts to reflect in the profits. Old-school management styles expect this, but they are on the decline. Any business savvy person will know that we operate on a level of the triple bottom line: people, environment and profit. Leaders and managers alike have acknowledged that without healthy people and a healthy environment, there will not be sustainable profit.
We have said it before, and we’ll keep saying it. To succeed, you have to put relationships first. That’s why the answer to ‘Do we really need a blog?” is complex. It’s complex because it’s about people, and people are no picnic.
Here is a fantastic list of 25 reasons why you need a blog – and they have NOTHING to do with finances…, well, not directly! (read original article)
- Create a database of answers — Blog about customer questions. Use links to those posts to save time and answer future questions.
- Reward employees — Shine a spotlight on brilliant employees by featuring their ideas and accomplishments on your blog.
- Marketing integration — Turn content from your blog into sales and marketing materials.
- SEO — Having an active, relevant blog can have a powerful impact on search engine ranking.
- Point of differentiation — If your competitors don’t blog, is this an opportunity to stand out in your niche? Continue reading


