Email campaigns and regular enewsletters are becoming increasingly important to set your online presence apart from the proliferation of websites, google+ profiles, Facebook pages, twitter streams, pinterest boards and other social media spots where so much information is being streamed every minute.
We send out two newsletters, every month, for this client. One is focused on new car sales and the other on servicing.
Whilst being present and active on these platforms has many growth advantages for your business, it is not always the best way to keep in touch with your database as, despite what most people say, not ‘everyone’ is on Facebook or Twitter. Your email database is a direct and personal way in which you can regularly speak to your client base and maintain good relationships.
When it comes to mailer campaigns, here are a few pointers that we found very helpful from PR Daily. Continue reading →
If you’ve been on Twitter for any length of time, your page may burst into a flurry of usernames every Friday. Follow Friday, more commonly known by the hashtag #ff, was originally created by a tweeter in 2009 to recommend followers to others. Before long, it took on a life of its own, and users were sharing their Follow Friday recommendations with the Twitterverse every week. Continue reading →
You still don’t have a blog? Dailywritingtips.com have just written a great seven arguments for businesses to the blogosphere. It’s becoming a crucial element in any ORM strategy! We’ve chosen four of them to share with you.
Web-logs, universally referred to as blogs, are websites formatted as journals, with posts, or individual entries, that can be accessed in reverse chronological order. (Usually, a few of the most recent posts are visible on the home page, and site visitors can click through to pages featuring previous posts or to an archive page.) They range widely in tone from silly to sober and in topic from adorable cats to international politics and everything in between — but perhaps it hasn’t occurred to you how valuable they can be for your writing or editing business or for the company you work for. Continue reading →