Email campaigns and regular enewsletters are becoming increasingly important to set your online presence apart from the proliferation of websites, google+ profiles, Facebook pages, twitter streams, pinterest boards and other social media spots where so much information is being streamed every minute.
We send out two newsletters, every month, for this client. One is focused on new car sales and the other on servicing.
Whilst being present and active on these platforms has many growth advantages for your business, it is not always the best way to keep in touch with your database as, despite what most people say, not ‘everyone’ is on Facebook or Twitter. Your email database is a direct and personal way in which you can regularly speak to your client base and maintain good relationships.
When it comes to mailer campaigns, here are a few pointers that we found very helpful from PR Daily. Continue reading
