Do you really know how your website fares? Check out Website Grader and they’ll give you a quick overview that is really useful in the design and maintenance of your website. Along with the overview, they also give tips on how to improve your weaker areas.
We must never underestimate the value of creatively and regularly maintaining our online reputation. Content is what people look for – and if it’s not relevant, useful and current, people aren’t going to read it. Google keeps track of how many people read your pages AND whether or not they come back again. Hence, you want people to be regularly interacting with your site in order to boost your rankings.
Twitter and Facebook links are two of the best ways to improve the interactivity of your site. Website Grader also has an awesome tool called Tweet Grader – and as the name suggests, they will give you a useful overview of your twitter accounts.
It’s always good to get a benchmark for where you are so that you can ensure that you keep growing. ORM is an ongoing and sustained effort to build and maintain your online presence.
