One of the great mysteries of social media was revealed last Friday and shared on PR Daily:
The factors that determine what items appear in a Facebook user’s News Feed.
During a press event last week, Facebook News Feed Product Manager Will Cathcart explained these factors to a roomful of reporters.
TechCrunch’s Josh Constine was there to document the action and listed the four items:
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“Hey guys, we need a new website, a blog and a Facebook page. We also need one of those twit thingies. I saw it on my blackberry. We can get Barbara in accounting to write the blog everyday – she’s only busy on payday; Steve, in our creative department, can manage the Facebook page ‘cos he’s on it all the time. Let’s chat to the IT guys about a new website, we can have it all running by the end of the week!”
What’s the first to go in your management strategy?
This is an all-too-familiar conversation that we’ve heard in many an EXCO meeting. The problem is that the above intentions, although great and very necessary, need to form part of an online communications strategy that follow the guidelines of the corporate communications strategy. The intentions are spot on: you do need a fresh website, you do need a blog and you do need to be present on social media platforms. However, you need the process to be managed holistically with both the greater vision in mind and sustainability. Continue reading
Writing for the web is both a skill and a talent. What you lack in the one, you can always make up for with the other! Our approach is simple:
“Write as much as you can by writing as little as possible.”
Even saying this can be confusing… but the principle is that you want to tell your readers as much as possible without losing the plot, or losing them! Many readers won’t read passed your first paragraph, so all the important information needs to be creatively penned, early in the copy.
Your online reputation as well as your copy’s SEO (search engine optimization) hangs heavily on well written prose.
However, some readers will read further, so you need to expand in such a way that keeps them interested, and not thinking “But they said that already!”.
