Email campaigns and regular enewsletters are becoming increasingly important to set your online presence apart from the proliferation of websites, google+ profiles, Facebook pages, twitter streams, pinterest boards and other social media spots where so much information is being streamed every minute.
We send out two newsletters, every month, for this client. One is focused on new car sales and the other on servicing.
Whilst being present and active on these platforms has many growth advantages for your business, it is not always the best way to keep in touch with your database as, despite what most people say, not ‘everyone’ is on Facebook or Twitter. Your email database is a direct and personal way in which you can regularly speak to your client base and maintain good relationships.
When it comes to mailer campaigns, here are a few pointers that we found very helpful from PR Daily. Continue reading →
At the heart of any ORM strategy should be good, effective communication. It doesn’t help to have one message going one way and another going in the other direction… and with the internet being so accessible, it’s easy to have this happen. One person starts a website, another a page, and yet another gets you onto twitter without any strategies in place.
Without a good strategy, you can do more harm to your ORM than good…
The internet changes unbelievably fast. Just track your Google ranking for a few days and you’ll see the fluctuations. Along with these changes come the changes in jargon and terminology… here are some great examples to help keep you and your staff in the loop with the right words in putting your strategy in place!
In 2007, Facebook first rolled out an option for businesses to get in on the social network. Your business could create an account, collect fans, and place ads. Today, however, “fan pages” are long gone. What your business has is simply a “page” or “business page.”