How do you establish yourself as an opinion leader with online social media? You become a content curator. It’s that easy. Well… not quite easy…
Let’s start with defining what content curators are:
“Content curators are individuals, or companies, who continually sort through all the online content that is available within a specific interest group, pick out the best and most valuable, and share it with their followers.”
It’s not enough to just ‘be on’ Facebook. You need to have something to say – but you also need your followers to trust what you have to say. Here’s where becoming a content curator makes all the difference. Content curatorship helps to establish you as an opinion leader – why – because you’re ‘in the know’. You’re following the current trends AND you’re responding to them. This communicates to your audience and stakeholders that you know what you’re talking about and, therefore; what you have to say is valuable.
At timslatter.com we aim to establish our clients as opinion leaders by managing their own content with the content that is already out there. This balance is essential to building your online reputation and keeping it valued.
Rohit Bhargava puts it like this:
“In the near future, experts predict that content on the web will double every 72 hours. The detached analysis of an algorithm will no longer be enough to find what we are looking for. To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward.
The people who choose to take on this role will be known as Content Curators. The future of the social web will be driven by these Content Curators, who take it upon themselves to collect and share the best content online for others to consume and take on the role of citizen editors, publishing highly valuable compilations of content created by others.
In time, these curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.”
I read recently that content curators will become like ‘individual Googles’. The point that this statement makes is that the internet is saturated with blogs, videos and pictures and it’s hard for people to make a wise choice in the clicks that they make.
They will start to turn to the content curators, the one’s who give good advice on what content to follow.
